About Plan[t]B
About Plan[t]B
Plan[t]B is where plant-based purpose meets execution.
We’re building a comprehensive ecosystem for entrepreneurs, advocates, and mission-led organisations driving the plant-based revolution. Around the world, changemakers are reimagining food, health, climate, and compassion — but too often, they’re doing it alone.That’s where Plan[t]B comes in.
From insights and stories to learning, resources, and strategic consulting — Plan[t]B equips you to build smarter, scale faster, and create meaningful impact.
We’re not just a platform. We’re your growth partner.
Our Mission
To empower and equip plant-based entrepreneurs, innovators, and impact organisations with the tools, insight, and strategic support they need to build bold, purpose-driven businesses — and accelerate the shift toward a kinder, more sustainable world.
Our Vision
A world where ethical, resilient, and climate-conscious businesses reshape the systems we live in — and where the people building that world have the resources, community, and clarity to thrive.
Our Values
Purpose Led
We champion businesses and ideas that align with compassion, justice, sustainability, and health.
From Insight to Action
We don’t just talk about change — we give you the tools, strategy, and support to create it.
Open Source Thinking
We believe in sharing knowledge, removing barriers, and fostering collaboration across the movement.
Rigour and Grit
Good intentions need smart execution. We value strategic clarity, sharp decisions, and well-earned outcomes.
People Before Ego
We build with empathy, celebrate diverse journeys, and hold space for hard truths and meaningful growth.
The Plan[t] B Brands
Plan[t]B is more than a fallback. It’s the future — built intentionally.
Plan[t]B is your launchpad for building purpose-led, plant-based businesses that create real change.Around the world, entrepreneurs are stepping up to reimagine what we eat, how we live, and how we coexist — but too often, they’re doing it alone, learning through trial, error, and burnout. We’re here to change that.
Plan[t]B brings together insight, storytelling, education, and resources to help founders, advocates, and innovators build with intention — and win without compromise. We’ve created five pillars to support you on that journey:
About Subru
Plan[t]B is the brainchild of Subru — a digital strategist, vegan advocate, theatre graduate, and accidental wildlife photographer who won multiple global film awards before turning 25.
Currently leading programs at ProVeg India, Subru brings bold ideas, sharp storytelling, and just the right amount of chaos to get things done. He’s also one of the minds behind Plan[t]B, a platform built to support the next generation of plant-based entrepreneurs, and serves on the board of a wildlife rescue organisation caring for urban wildlife and captive elephants.
His work lives at the intersection of strategy, systems change, and storytelling — with a soft spot for wild trails, theatre stages, and well-timed metaphors.
📬 Say hi at si.btnalp%40urbus
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